Today, there is a big emphasis on company culture as organizations focus on fusing brand identity with their values. Unlike products or services, company culture can’t be duplicated, so it offers a unique opportunity to maintain a long-term competitive edge. To neglect this aspect of your company would be a poor business decision.
In many ways, the workspace is the foundation of company culture; this is where ideas are formed, connections are made, and action takes place. The workplace should also provide inspiration and express the core principals of a company. Here, we’ll discuss how and why your office design should be an extension of your culture.
Start to think of your workspace as a tangible portfolio
Get into the heads of your customers and clients who visit your office. What is it saying about your company and the culture? Will your team members be proud to work and consult with clients from their workspace?
If your office is visited by customers or clients, it’s within your best interest to consider what impression they’re taking away. By expressing your culture through your office design, you’ll strengthen your brand identity and recognition among clients and other visitors.
Your workspace culture should:
Maintain client faith: Fun and quirky additions can work well in some atmospheres, but you don’t want it to distract from your competency.
Make a good first impression: Focus on entryways, and keep lobbies and other client-heavy areas organized and pristine.
Express your brand: You can use brand colors and logo in your design, art or other themes relevant to your industry or mission statement.
By understanding the perspective of your customers, you can create office redesign projects that provide long term value and keep your business moving forward.
Stop looking at office space as cost, and more as a driver of performance
Low employee engagement translates to a decrease in operating income. However, you can turn your office into an environment that promotes higher performance standards with smart workplace strategy and design.
A recent survey revealed that 2/3rds of employees place a great deal of importance on their office décor, and 90% felt more productive in a cleaner office environment.
In order to create motivational workspaces, you’ll want to identify your particular organisational culture and any subcultures that exist within different departments or teams. By identifying the cultural ambiance of a company, you can help designers create a space that works best for your goals, inspires your team, and complements your work style.
Large meeting areas etc.
When creating a workspace that conveys culture, you’ll want it to be supportive of all departments and their objectives.
By keeping all departments working together without resentment, you’ll see an increase in productivity, support, and morale. The atmosphere you create in your office will help grow the culture that your team members create while working in that space.
Plan design around your culture
Office design companies can help you define your culture through detailed consultation. Thorough consulting leads to understanding clients values, objectives, functions, etc. You’ll also identify how your company expresses personality, style, beliefs, standards, both internally and externally.
Collaborative: Uses flexible design, with lots of group working spaces
Process based: Focuses on systematized procedures and protocols with many independent work areas.
Team-oriented: Prioritizes team compatibility and fit over skills and experience
Creative: Design areas that facilitate creativity and offer individual spaces with low levels of enclosure, and collaborative work spaces.
Competitive: Structured and symmetrical layouts work well for this fast paced and results-driven culture.
By letting your office design express your company culture, you’ll be giving your company and team the cornerstone of your most sustainable competitive advantage. Spaces hold incredible influence over people, so make sure yours is expressing the values of your team.