The heart of branding is about how your audience experiences your organization. Unlike your website, social media page, or product, your workspace is where your brand really comes to life and is an extension of who you are as an organization. People fall in love with brands and make strong emotional connections to them.
Thanks to the growth of environmental branding, businesses are experiencing benefits of an extremely visually impacting workspace. From vinyl wall graphics, custom furniture, to decorative window frosting for privacy, there are many ways of fusing your brand into your workspace.
If you want your space to tell your story in a tangible way, and make a greater impact on both employees and customers, then read about the benefits of environmental branding can have for your business:
Strengthen your brand awareness and stand out from competitors
Environmental branding makes a bigger impact on your clients, as it immerses them in “your world.” When they walk into your space, you’ll be able to grab their attention away from their smartphones and leave a lasting impression.
There’s an opportunity for branding in every space. You can create a branded environment by strategically placing brand elements ( graphics, furnishings, fixtures, etc.) around your office, creating an immersive and engaging experience that strongly communicates your brand message to everyone.
Some of the elements used in environmental branding include:
- Graphics and logos
- Media walls
- Light fixtures or other hardware
Environmental branding helps tell your company’s story
There is something about having your company’s story presented in a visual, tangible way that makes it more impactful. Having your work environment tell your company’s story is valuable for a number of reasons, for starters, new employees will get a stronger sense of your company’s flavor, and what your company stands for during the onboarding process. It helps guests understand everything you do, and teaches new team members about the development side of the business.
When customers visit, or you’re hosting events or giving a tour, your environmental branding has the indirect benefit of conveying your story to all who enter. You can use graphics on walls during tours to add visuals to your story. it provides a big picture overview of everything you do and every phase makes up your process.
Branded environments are powerful marketing or rebranding tool
If you’re doing any rebranding or a new marketing campaign, then you need an impactful way of communicating your mission and who you are as a company. What better way than incorporating it into your workspace?
Every year companies promote their brand through external media like advertising, social media, and other web marketing, without considering the value of reinforcing the brand experience through one of the most critical channels – their workspace. Whether you have an existing brand or a vision for one, combining your business strategy with your work environment will help differentiate and define your brand and cultivate its reputation.
Environmental branding creates an engaging work environment
You know your values, and the service you provide, but your office is where your brand gets a chance to come to life. Having your workspace reflect your brand instills a sense of pride, and gives your team members a chance to see the brand when they step into the office every day. Their environment serves as a constant reminder of why they do what they do, and why they choose to work for your company.
Many companies have used their visual branding to spotlight employees, creating walls that welcome new team members, showcase “employee of the month” or feature all team members in each department. You could even set up walls that display a visual representation of team goals and progress.
As a design-build firm that specializes in creating impactful workspaces, we know the importance of creating branded environments. If you have any questions on how we can help realize your interior branding goals, contact us!