An inspiring workspace is something worth sharing. If you’ve never considered hosting tours of your office, consider the list of benefits. Not only are office tours a great way of showing off your company’s passion, innovation, and leadership in your industry, but it’s a surefire way of getting a return on what you’ve invested in your office design.
Here are some of the benefits that hosting office tours bring to businesses:
Create more connections
Forming new relationships with business partners? What’s a better way of showing them how you do business than inviting them over to ‘your place.’ The impact of a first-hand account of the energy of your team, your process, and efficiency of your space heavily outweigh discussions over the phone or over dinner.
A tour gives those who enter a more personal perspective on what it’s like being a part of your team. Watch the new conversation it sparks and the trust it builds between those in your industry and community.
Hopeful job candidates are also eager to attend office tours. Those searching for jobs want to get a grasp of the culture and company history before submitting applications or entering an interview room. This also gives your team greater knowledge of who is applying and reveals those truly interested candidates – the ones that took the time to learn about your company.
Increase team member pride
Ideally, you want the kind of workspace that your associates are dying to show their friends and family. We believe that beautiful workplaces designed with the associates in mind play a big role in employee retention. Taking pride in your work and being able to share it with the community has an immense impact on purpose, employee satisfaction, and the quality of their work.
So give your employees something they are proud to show off. It’s an effective way of increasing company pride as well as gaining new referrals.
Attract new recruits
An additional benefit to hosting office tours are the potential job candidates they may unexpectedly attract. Your visitors could include those who came to learn about your company to pursue their own business objectives, but leave inspired to join your team.
A thoughtfully designed workspace shows the meaning behind what you do, and it shows how you treat your associates. Sharing office tours with universities or the public could serve as new sources of enthusiastic applicants.
Become more recognizable
Opening your doors to the public is a new level of outreach that is bound to come back to you. It gives your organization more of an identity and makes you more approachable. Allowing others a peek at the “inside” builds more trust between you and your customers and business partners.
You can combine other incentives with your tours, like referral programs, promotions, or some kind of discount that spreads the word and brings business back to you. Find a way of giving back to your community and building brand awareness at the same time.
Office tours motivate employees
Just like someone might be motivated to tidy up their house before receiving company, or a performer feels inspired by a crowd, welcoming guests into your workspace has a way of spurring everyone into action. Bringing in new eyes means everyone is reminded that they have a reputation to maintain, and that what they do is important. If you want to reinforce the status quo or remind your team of the value of what they do, try hosting an office tour.
If you could show off your workspace, would you? Consider the statement your office design is making, and whether or not it inspires confidence and expresses the achievements of your organization. If so, you may want to consider giving others a tour. If not, it may be time to rethink the potential impact and reach of your office.