The heart of branding is about how your audience experiences your organization. Unlike your website, social media page, or product, your workspace is where your brand really comes to life and is an extension of who you are as an organization. People fall in love with brands and make strong emotional connections to them. Thanks to the growth of environmental branding, businesses are experiencing benefits of an extremely visually impacting workspace. From vinyl wall graphics, custom furniture, to decorative window frosting for privacy, there are many ways of fusing your brand into your workspace. If you ...read more...
workspace
5 Common Myths about Design-Build Firms: Answered
The popularity of design-build project delivery is steadily increasing, but there are still plenty of questions to answer and myths to bust. If you're a business owner looking at options for building or renovating your workspace, chances are your research has lead to mixed information or you have concerns of your own. Here, we address some common misconceptions over the design-build method of project delivery. Myth: Design-Build firms are less creative Some will tell you that a design-build firm offers fewer creative possibilities than hiring an independent architect, but with creativity being dependent ...read more...
